An up-and-coming game designer asked me the other day, “What is your game development philosophy?”
I told him that somewhere out there, there is a guy or girl who will have to save up their hard earned money working some crappy job just to buy your latest game, and if you don’t feel it’s worth the money, then it’s not ready to be published. Also, if you are not working for a developer who respects their customers enough to produce a quality product then quit and find one that does.
Be proud of your work, be proud of your team and be proud to work for a great company. If you can’t feel proud in any one of these areas then something needs to change.