Game Concept Document Skeleton

Concept Development Document Template

1. Title Page

  • Game Title: Memorable and evocative.
  • Studio/Team Name: Include a logo if available.
  • Tagline: A one-liner summarizing the game (e.g., “Embark on an epic journey through time to save a fractured world.”).
  • Version and Date.

2. Game Overview

  • Core Concept: A brief, one-paragraph description. What is this game about, and why does it stand out?
  • Genre: Define the type of game (e.g., action RPG, puzzle-platformer).
  • Target Audience: Define player demographics and motivations.
  • Platform(s): Identify the intended platforms (e.g., PC, console, mobile, VR).

3. Unique Selling Points (USPs)

  • Key Features:
    • Highlight 3-5 unique features that set your game apart.
    • Use engaging visuals or bullet points for emphasis.
  • Market Differentiation:
    • Explain why this game will succeed in its genre or niche.

4. Gameplay Summary

  • Core Gameplay Loop:
    • A simplified diagram or description of the player’s repeated actions.
    • Example: Explore → Combat → Loot → Upgrade → Repeat.
  • Key Mechanics: Brief descriptions of innovative or core mechanics (e.g., physics-based puzzles, AI-driven NPCs).
  • Player Journey: What players will feel, accomplish, and experience.

5. Visual and World Design

  • Art Style: Describe the visual direction (e.g., “Stylized realism inspired by Studio Ghibli”).
    • Include example concept art or reference images.
  • World Overview:
    • Brief description of the setting (e.g., “A sprawling cyberpunk metropolis where every NPC has a life of their own”).
    • Key locations and landmarks.
  • Character Overview:
    • Hero description with a visual or sketch.
    • Important allies and enemies.

6. Narrative Hook

  • Story Premise:
    • A short, engaging summary of the story. Avoid too much detail.
    • Example: “When a rogue AI threatens humanity, a hacker must uncover secrets hidden in a virtual dystopia.”
  • Key Themes: What emotional or intellectual ideas drive the narrative?

7. Monetization and Market Potential

  • Monetization Strategy (if applicable):
    • Free-to-play with cosmetics? Premium with DLCs? Subscription model?
  • Market Fit:
    • Why is now the right time for this game? (e.g., “Genre resurgence, untapped demographic.”)
  • Comparable Games:
    • Mention similar successful titles, emphasizing how yours differs.

8. Technical Feasibility

  • Game Engine: Chosen engine and reasons (e.g., Unreal Engine 5 for high fidelity).
  • Core Technology:
    • Example: Procedural generation for infinite replayability or AI-driven NPC behavior.
  • Team Capabilities:
    • Highlight any expertise or tools your team has to execute the vision.

9. Roadmap

  • Development Milestones:
    • Pre-production, prototype, alpha, beta, launch.
  • Estimated Budget:
    • Ballpark figures for production phases.
  • Timeframe: Total development time and key milestones.

10. Team

  • Core Team Members:
    • Highlight expertise and relevant accomplishments.
  • Partners and Advisors:
    • Include notable collaborators or consultants.

11. Call to Action

  • What You’re Seeking:
    • Funding amount, publishing partnership, or other support.
  • Next Steps:
    • How can stakeholders move forward? (e.g., scheduling meetings, reviewing prototypes).
  • Contact Information:
    • Clear and professional.

Additional Tips for Your Concept Development Document

  • Be Visual: Use concept art, wireframes, and diagrams to make the document engaging.
  • Keep It Concise: Aim for 5–10 pages, focusing only on the highlights.
  • Use a Pitch-Friendly Tone: Speak to the excitement and potential of the game.